The Sex Tech Edit

As the market for women’s sexual health booms, Soda joins forces with UK lifestyle influencer Natalie Lee from @stylemesunday to bring you the best vibrators out there. Enjoy.
View Sex Tech
What’s pink, portable and restores the pile on your sweaters?
The Smart Beauty School

The Smart Beauty School

We asked no nonsense Esther Coren from @onthespike which tech beauty products are worth plugging into. Check out the ones she loved.
Buy Now
The Sex Tech Edit
What’s pink, portable and restores the pile on your sweaters?
The Smart Beauty School
The Sex Tech Edit

We’re a retail brand selling smart tech to busy people. Clever stuff that solves problems. Because useful is the new cool.

What People Thought

Challenging the norms when it comes to tech and accessories alike

The tech boutique every mother needs

Zeitgeist online emporium

The future of shopping

Stick it on your Christmas wish list right this minute