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In 2016 our founder Grace Gould had an idea. She knew retail by working for Apple, learnt funding at Index Ventures and had done time in manufacturing at PCH International. No-one, she discovered, was talking to people like her mum and her girlfriends about lifestyle tech, despite women being the world’s biggest consumers.
So in 2017 she launched Soda, School of the Digital Age, to curate tech products that make sense for the world we live in – not some Silicon bubble.
We cut the gimmicks and the clutter. To make life easier. And more fun.

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