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SodaZine

Who'll win the battle for your eyeballs?

Who'll win the battle for your eyeballs?

by Jackie A

9 months ago


SodaZine

Who'll win the battle for your eyeballs?

by Jackie A

9 months ago


Who'll win the battle for your eyeballs?

Who'll win the battle for your eyeballs?  


Who knows? Often I can't find anything to watch. BTW when is The Crown back?


This year sometime - have a look at what Olivia Coleman looks like as the Queen. A-N-Y-W-A-Y. Listen up, the usually secretive Netflix just revealed figures - that spooky film Bird Box helped it end 2018 with more than 139 MILLION subscribers - up nearly nine million members in the last quarter. 


That's more than double the population of the UK! Who is watching it? 

Your teens, definitely. Trad TV has totally lost them. Bird Box has been watched by 80 million households since launching on December 21st. Overall Netflix serves 100 million hours of video per day and in the US grabs 10% of total time spent in front of the TV. Srsly. 


I actually did see Bird Box for about 10 minutes - poor blindfolded Sandra Bullock I thought. What else have I missed? 

That psychological thriller You has been super popular. And you HAVE to watch Sex Education, filmed in a Welsh secondary school, all about sex and starring Gillian Anderson. Forty million households have already binge-watched it. Netflix's co-founder Reed Hastings famously once said its only competition is sleep.


Not any more! Isn't literally everyone piling into streaming TV this year?

True. Disney+ launches late this year having sunk $71bn into buying Pixar, Marvel and Lucasfilm, NBC is also taking the plunge, Apple's service could be out as early as March and AT&T’s bid that's built around HBO is due this year too. Walmart bailed but there's always Youtube, Amazon Prime and Facebook's beleaguered ad-filled 'Watch'. 
 

Crowded market. What about the insane cost of all this content? 

Netflix's Q4 2018 sales were $4.2bn (£3.2bn) but it's burning cash - $13bn on movies and shows last year. It owes a whopping $32 billion - 115 times Netflix’s peak year of cash generation. It must grow to survive. And increase its price. At least Disney has amusement parks and cruise lines to fall back on.

 
 
But they're not the real competition are they?  

Nope. Netflix sees the explosion of gaming as its biggest competitor of all. “We compete with (and lose to) Fortnite more than HBO,” Netflix revealed last Thursday. "When YouTube went down global for a few minutes in October, our viewing and signups spiked for that time." Fornite raked in $2.4 billion last year, the most of any game in history.
 
 
Not for me. But while waiting for The Crown I've been watching Netflix's Tidying Up with Marie Condo which is so bad its good. You should see my drawers. 


No thanks. 

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